Monday, January 29

Breaking News by Breaking the Ice

Is this an example of going out on thin ice to cover weather or what? (Pun intended!)

I know local stations over react when covering the snow and ice, but this is overkill.

Turns out the live truck operator for a WDJT in Milwaukee lost his way and did some off-road work on Big Muskego Lake. Oops.

One of the other stations in town made a big deal of it even posting raw video on the web as exclusive of the truck being pulled out of the icy water. Not quite the best use of the Internet by a TV station. Small market station NDs beware any great deals on a used live truck.

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