Juggling those DMAs-- but who's watching?

Pittsburgh dropped to Designated Market Area (DMA) 23 as Nielsen Media Research updates it's television market rankings. It becomes official in January.


Portland, Oregon, moved up the ladder moving into the 22nd DMA spot. Portland's population is growing. The Steel City's population declined. PG television critic Rob Owen has reaction from local TV station general managers spinning as there's no big deal. Owens points out that at one time was a top 10 market.


Nielsen also reported a slowdown in the growth of television audiences. While the Asian, hispanic and older audiences continue to twice as face as the entire audience using television. Nielseen estimates the 2008-2009 TV season will have an audience of 114.5 million television homes.